DoorDash Acquires Deliveroo and SevenRooms: What It Means for Restaurants in 2025

DoorDash is making bold moves. In a single week, the U.S.-based delivery giant announced two major acquisitions. DoorDash Acquires Deliveroo and SevenRooms:

• A recommended offer to acquire Deliveroo, the UK-based food delivery app

• The purchase of SevenRooms, a leading restaurant reservation and guest experience platform

These moves show DoorDash isn’t just scaling delivery—it’s going all in on restaurant tech and global expansion.

🛵 DoorDash Acquires Deliveroo: A Major Global Expansion

On April 30, DoorDash announced a £5.39 billion ($6.8 billion USD) recommended offer to acquire Deliveroo PLC. This deal brings DoorDash deeper into the UK and European markets, where Deliveroo has built a strong foothold in cities like London, Paris, and Milan.

Why it matters:

• DoorDash gains global scale: With Deliveroo’s local infrastructure, DoorDash can grow rapidly in Europe without starting from scratch.

• A stronger fight against Uber Eats: Uber has dominated non-U.S. markets. This acquisition helps DoorDash compete directly with Uber in the international food delivery war.

• Possible partner overlap: Restaurants who partner with both Deliveroo and DoorDash may soon see unified platforms, pricing, or support.

🍽️ DoorDash Buys SevenRooms: Owning the Dine-In Experience Too

The second big announcement: DoorDash has acquired SevenRooms, the reservation and guest experience platform used by high-end restaurants worldwide. SevenRooms helps restaurants manage bookings, track guest preferences, and drive loyalty with CRM tools.

Why this matters:

• DoorDash moves beyond delivery: This is a shift from logistics into restaurant enablement—DoorDash now wants to power both off-premise and on-premise dining.

• More data, better targeting: SevenRooms' data gives DoorDash deep insight into diners—where they eat, how often, and what they like—making it easier to personalize experiences and marketing.

• Platform consolidation ahead? Expect to see tighter integrations between delivery, reservations, loyalty, and customer data all under the DoorDash umbrella.

🔍 DoorDash Acquires Deliveroo and SevenRooms: What These Acquisitions Signal for the Restaurant Industry

DoorDash isn’t just a delivery app anymore—it’s evolving into a full-stack restaurant technology company. From logistics and discovery (via apps) to operations (via tech like SevenRooms) and now international presence (via Deliveroo), DoorDash is betting that the future of food lies in owning the full guest journey.

For independent restaurants, this could mean:

• New tools—and new fees—to manage

• More platform dependence

• Opportunities to reach new customers, especially abroad or through enhanced reservation/CRM tools

But it also underscores the need for restaurants to think critically about their tech stack, digital footprint, and margins.

📌 Tech-Forward Restaurants Will Win

As DoorDash continues to absorb platforms and data, restaurants that want to stay competitive will need a clear digital strategy. Whether that means leaning into delivery, investing in first-party tech, or fine-tuning your guest experience, now’s the time to plan.

At ONE AM, we help restaurants grow smarter. From catering strategy to tech optimization, we give you the edge in a rapidly changing industry.